Business associations must always be looking inward and outward.
On the internal side of the equation, our organization’s leadership needs to heed HIA-LI members, focus on your needs, and be responsive.
HIA-LI’s leadership must always look externally, too. And when it comes to our relationship with those outside of the organization, our number-one goal is to transform outsiders of all kinds into insiders, especially when it comes to the Long Island Innovation Park at Hauppauge (LI-IPH), formerly known as the Hauppauge Industrial Park.
It’s great when a company comes into the LI-IPH from elsewhere in Nassau or Suffolk counties. But few things deliver more benefit to Long Island than to attract an out-of-region company to the Park.
Under chairman Joe Campolo’s guidance, HIA-LI works hard on business attraction. And now, our outreach program has received a substantial shot in the arm.
National Grid, the regional natural gas provider, has provided a matching grant of $24,750 to help HIA-LI attract businesses to the LI-IPH. Combined with HIA-LI’s match, the overall marketing program will be valued at $49,500.
The grant comes from National Grid’s Cooperative Business Recruitment Program, which offers matching funds for marketing initiatives like this one. This campaign will market the LI-IPH to business audiences in New York City, New Jersey, Connecticut, and the Lower Hudson Valley.
We’ll advertise on cable TV, place promotions on news-radio stations, and conduct public relations outreach to metro area business publications. HIA-LI will also send blast emails to 60,000 CEOs and business decision makers in the New York metropolitan area.
HIA-LI will reinforce the message that the LI-IPH ranks second in size as an industrial park only to Silicon Valley in California. We’ll tell business leaders that we generate some $13 billion in annual output – and that we’re ready for expansion.
“Long Island is a great spot to live, work, and play,” said Keith Rooney, National Grid’s Director of Customer and Community Management, in announcing the award. “The Long Island Innovation Park at Hauppauge is a premier spot for businesses to succeed,”
HIA-LI is grateful to National Grid for this grant, and we’ll put it to very good use. Just like National Grid, we want Long Island to achieve its full economic potential.