This initiative is part of an overall effort to reach out to the Long Island business community and beyond. Just two weeks ago we launched an initiative – funded in part with a grant from the National Grid Cooperative Business Recruitment Program – to promote the Long Island Innovation Park at Hauppauge to the Greater New York City metropolitan area. We are currently running TV commercials, radio spots, and sending blast emails to CEOs and decision makers in New York City, New Jersey, Connecticut, and the Lower Hudson Valley.
We are grateful to Cliff Sobel, Founder and Executive Producer of The Streamcast Network – with studios in East Northport – for partnering with us and providing this unique opportunity. You can learn more about them at http://streamcastnetwork.com.
So, please tune-in at 11:00am this Thursday, October 17 by going to:
And please bring your questions and comments. Viewers on Facebook will be able to participate interactively by asking questions and providing comments directly to panelists by typing into Facebook’s “Write a Comment” section.
Business associations must always be looking inward and outward.
On the internal side of the equation, our organization’s leadership needs to heed HIA-LI members, focus on your needs, and be responsive.
HIA-LI’s leadership must always look externally, too. And when it comes to our relationship with those outside of the organization, our number-one goal is to transform outsiders of all kinds into insiders, especially when it comes to the Long Island Innovation Park at Hauppauge (LI-IPH), formerly known as the Hauppauge Industrial Park.
It’s great when a company comes into the LI-IPH from elsewhere in Nassau or Suffolk counties. But few things deliver more benefit to Long Island than to attract an out-of-region company to the Park.
Under chairman Joe Campolo’s guidance, HIA-LI works hard on business attraction. And now, our outreach program has received a substantial shot in the arm.
National Grid, the regional natural gas provider, has provided a matching grant of $24,750 to help HIA-LI attract businesses to the LI-IPH. Combined with HIA-LI’s match, the overall marketing program will be valued at $49,500.
The grant comes from National Grid’s Cooperative Business Recruitment Program, which offers matching funds for marketing initiatives like this one. This campaign will market the LI-IPH to business audiences in New York City, New Jersey, Connecticut, and the Lower Hudson Valley.
We’ll advertise on cable TV, place promotions on news-radio stations, and conduct public relations outreach to metro area business publications. HIA-LI will also send blast emails to 60,000 CEOs and business decision makers in the New York metropolitan area.
HIA-LI will reinforce the message that the LI-IPH ranks second in size as an industrial park only to Silicon Valley in California. We’ll tell business leaders that we generate some $13 billion in annual output – and that we’re ready for expansion.
“Long Island is a great spot to live, work, and play,” said Keith Rooney, National Grid’s Director of Customer and Community Management, in announcing the award. “The Long Island Innovation Park at Hauppauge is a premier spot for businesses to succeed,”
HIA-LI is grateful to National Grid for this grant, and we’ll put it to very good use. Just like National Grid, we want Long Island to achieve its full economic potential.
Economic development professionals will always tell you that one of the best ways for any community to attract incoming dollars is through tourism.
Similar to the benefit enjoyed when customers outside your area purchase your exported products, a dollar spent by a visiting tourist represents the introduction of new, net wealth into your locality.
It’s a pure win, because it’s fresh, outside money coming in.
And the good news is that Long Island business and government leaders know and appreciate this fact. Moreover, they take concrete action to promote and support tourism as a means of enriching the Nassau and Suffolk economies.
To further sharpen our business community’s understanding of the symbiosis uniting tourism and business, HIA-LI hosted more than 200 members of the regional business community at a breakfast panel at Long Island MacArthur Airport on Friday, March 22. The event was called “Taking Business and Tourism to New Heights.”
The panel highlighted Long Island MacArthur Airport, which is owned and operated by the Town of Islip, and Discover Long Island, the agency formally designated to promote Long Island as a destination for tourism, meetings, conventions, and sporting events.
Speakers included Kristen Jarnagin, President and CEO of Discover Long Island; Town of Islip Supervisor Angie Carpenter; Airport Commissioner Shelley LaRose-Arken.
Ms. Jarnagin helped to crystallize the theme of the event with the following economic development proverb:
“If you build a place where people want to visit, you will build a place where people want to live,” she said. “And if you build a place where people want to live, you will build a place where people want to work. And if you build a place where people want to work, you will build a place where business will want to be. And if businesses want to be there, you will build a place where people will want to visit.”
Thanks to Discover Long Island data, attendees learned that travelers spent an eye-opening $5.9 billion on Long Island in 2017.
And on the fiscal side, tourism in Long Island generated $722 million in state and local taxes in 2017. And sales, property, and hotel bed taxes contributed to nearly $400 million in local taxes.
By fortifying Long Island’s tax base, the tourism industry enhances the region’s ability to attract and retain private companies.
As most readers know, MacArthur Airport is an indispensable hub of our area’s tourism sector. The airport sees more than 5,000 people fly in and out every day.
And under the leadership of Supervisor Carpenter, herself a former businesswoman, the 1,300-acre airport has systematically maintained strong ties to our area’s business community.
Airport Commissioner LaRose-Arken told attendees that MacArthur ranked as America’s fastest-growing, medium- to large-sized airport, as measured by domestic seats.
She also noted that both Southwest and American Airlines had recently responded to growing demand by introducing larger aircraft, and that Frontier Airlines had expanded its list of destinations reachable from the airport.
“We try to operate our airport like a business,” said the Commissioner. “And over the last four years, the airport has run a surplus.”
Underscoring our business community’s commitment to tourism, several private-sector players recently helped underwrite a Discover Long Island survey designed to help inform future strategies for the industry’s growth.
As reported by Newsday, the Discover Long Island analysis found that when travelers are told about “the Island’s beaches and parks, museums, restaurants, and other attractions, the likelihood they will visit rose to 65 percent compared with 47 percent when they knew little about the region.”
To further bolster region-wide tourism, Discover Long Island in 2017 initiated its first-ever co-marketing partnership with New York City’s tourism agency, NYC & Co. The joint program positions Long Island as “a great addition to New York City trips” and as the city’s “beachfront backyard.”
During a question-and-answer session, Ms. Jarnagin urged event attendees to always remember to speak positively about Long island.
“Please think about the way you’re speaking about your home and where you live,” she said. “Because when you put something online, people see it all over the world. If everyone hears something negative, why would anyone want to come here?”
Supervisor Carpenter also urged business leaders to make their presence felt at public hearings and speak up in support of development initiatives “because the naysayers are always going to be there.”
We need to work collaboratively with institutions and government entities. For example, HIA-LI had provided assistance to MacArthur Airport in assessing travel patterns and passenger needs when the air facility had been scoping out growth strategies.
We simply can’t underestimate the value of this airport and tourism in strengthening the economic foundation of Nassau and Suffolk counties. The deeper the commitment we make to tourism, the more tourism delivers to our business community.