When you’re a part of something as impactful as the Long Island Innovation Park at Hauppauge (LI-IPH), you often think about how to better tell its story. I’m excited to share that we’ve taken a significant step forward in doing just that. We recently installed over 400 flags on light poles throughout the park. But why, you might ask, is this such a big deal?
The Importance of Branding
First, let’s talk about the park itself. Spanning 1,400 acres and housing 1,350 businesses, the LI-IPH is a cornerstone of Long Island’s economy. It employs some 55,000 people and contributes an impressive $13 billion to the annual GDP. However, it became apparent through an Opportunity Analysis conducted a few years ago that despite being an economic powerhouse, we needed to do more to elevate its public profile.
The Flag Initiative
That’s where HIA-LI, the organization I’m proud to lead, stepped in, together with the wonderful support of the Town of Smithtown, whose highway workers installed the flags. We decided to give our park’s identity a bit of a facelift, starting with these flags. These aren’t just any flags; they’re a declaration of our space as an economic engine for Long Island. Businesses within the park even had the chance to purchase their own customized flags, which were snapped up swiftly.
What Lies Ahead
This may seem like a small step, but in the grand scheme of things, it’s a catalyst for future growth. The banners serve as a daily reminder to all who pass through that they’re part of something larger — an innovation hub that not only drives employment but also contributes significantly to the local economy. I firmly believe that reinforcing this identity lays the groundwork for new partnerships and greater achievements.
The park already has an excellent track record when it comes to generating net new dollars for the region, a fact pointed out by the Opportunity Analysis conducted by James Lima Planning + Development. We have an exceptionally high proportion of businesses that trade outside Long Island, multiplying our economic impact.
I must give a special shoutout to Paule Pachter, a valued member of the HIA-LI board and CEO of Long Island Cares, Inc., for suggesting this flag initiative. It’s these kinds of ideas that bring a community together and make it stronger.
In wrapping up, I see these 400-plus flags as a promise — of more to come, of greater things ahead, and of Long Island Innovation Park’s continued role as a linchpin in the economic vitality of our region.
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